Dates and deadlines
The campaign dates have not been set yet.
Copy written for the campaign: an announcement, an invitation, and answers to what colleagues ask.
The campaign dates have not been set yet.
For team captains and ambassadors.
Make the campaign visible before anyone is asked to do anything.
Use: Two to three weeks before the campaign
Finished copy in three lengths.
Text file · English
Coming here when ready: Launch poster, Digital screen banner.
The week the teams are formed. This is aimed at the team captain.
Use: During the first week
A finished email for your colleagues.
Text file · English
Coming here when ready: Team captain guide.
Colleagues form teams of three or more, count their steps through the working day, and follow their team against the others.
There is no training goal and nothing to qualify for. What we need now are team captains.
I have created a team for Novo Step Challenge. A team is at least three people and I am the first — I would like you to be one of the others.
It is a step count, not a training programme: you enter your steps every day.
Your phone already counts. You type the number in once a day — nothing is connected or installed.
Other exercise converts into steps. Choose the activity and the minutes, and Novo Step Challenge works out the rest.
Your team and the standings. Nobody is told how much you exercise, and no health conclusion is drawn from it.
Ten minutes to set a team up, then a few seconds a day.
There are standings, two prize draws and a vote for the best team name, and teams are ranked on the average per member so a big team has no advantage.
Yes. You can also enter steps for days that have already passed, until step entry closes.